Strategic Branding Professional with a Global Perspective

My journey began in the Netherlands, where I discovered a passion for international business and strategic branding. With a Bachelor of Business Administration (BBA) in International Business and a Mini-MBA, I have honed my expertise in strategic planning, branding, and cross-cultural communication. My educational background is complemented by extensive hands-on experience across diverse global markets.​

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Creating Iconic Brands

I believe in power of good branding. My approach is rooted in the idea that a brand should educate, motivate, inspire, and emotionally engage its audience. With a track record of developing innovative strategies and leading projects across multiple continents, I specialize in crafting compelling brand narratives that not only stand out in competitive markets but also build lasting connections with consumers.

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Global Experience, Local Impact

Having lived, studied, worked, and ventured in cities like Amsterdam, Maastricht, Tokyo, Seoul, Daegu, and Dubai, my international experience has equipped me with a deep understanding of how to navigate different cultural landscapes and create brands that resonate on both a global and local level. Whether it's launching a new brand in Asia or revamping an established brand in Europe, I bring a unique global perspective to every project, ensuring that each brand I work on is both universally appealing and locally relevant.

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What Makes Me Unique and Valuable

What sets me apart is my ability to blend holistic thinking with first principles and systems thinking. This approach allows me to break down complex branding challenges into their most fundamental elements and create innovative solutions that are both effective and sustainable. My international experience and passion for intercultural communication fuel my drive for perfection and world-class quality, ensuring that every brand I touch is crafted with meticulous attention to detail and a deep understanding of its cultural context.

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​Ambition to Lead in Brand Strategy

I am driven by a clear ambition to become a leading voice in brand strategy. My goal is to master the art and science of branding, continuously refining my skills and knowledge to create brands that not only succeed in the marketplace but also set new standards of excellence in the industry. I am committed to lifelong learning and professional growth, always seeking out new challenges and opportunities to expand my expertise and make a meaningful impact in the world of branding.

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My Work

Explore some of my best work below.

Disclaimer: All work showcased on this page is 100% original and created by me, without the use of AI.