Shaping the Next Era of Global Health & Fitness
We advance humanity’s well-being by reimagining health through The Five Pillars of Health and driving systemic transformation on individual, community, and global levels.
Our purpose, mission, and values
At G.O.A.L., short for Global Organization of Athletics & Life, we redefine the future of health and fitness by integrating first-principles thinking, systems thinking, and holistic thinking into every aspect of the Five Pillars of Health: Nutrition, Movement, Knowledge, Mindset, and Environment. Our mission is to drive transformation at the individual, community, and global levels—challenging conventional wisdom, designing actionable strategies, and inspiring systemic change.
We are guided by three principles:
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Equitable Health Systems
We advance the Five Pillars in balance, creating inclusive frameworks that elevate well-being for individuals and communities worldwide. -
Relentless Curiosity & Insight
We challenge assumptions through first-principles thinking, identify emerging health trends via systems thinking, and deliver insights that empower individuals, organizations, and policymakers. -
Systemic Impact
We champion holistic thinking in everything we do—designing real-world solutions, fostering cross-sector collaboration, and shaping a healthier future for generations to come.
Together, we aim to establish holistic health as the new global standard.
Our purpose
To redefine the future of health and fitness.
By elevating well-being as a truly interconnected system: physical, mental, and social.
Our mission
To deliver bold ideas, rigorous insights, and actionable strategies that make health more balanced, accessible, and future-focused.
We challenge norms, foster innovation, and create pathways for systemic change—empowering individuals, communities, and global stakeholders alike.
Our values
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Commitment to Holistic Health
Advance the Five Pillars in tandem—no one element at the expense of another.
Shape inclusive frameworks that reach everyone, everywhere.
Inspire global strategies that make holistic health a universal standard.
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Relentless Pursuit of Knowledge
Challenge outdated assumptions through first-principles thinking.Challenge
Anticipate emerging trends and human needs.
Transform insights into real-world solutions for individuals, organizations, and policymakers.
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Transformative Impact for Humanity
Design practical solutions that embed holistic health in daily life.
Collaborate across disciplines and cultures to tackle complex challenges.
Lead with integrity to champion the well-being of future generations.
Our Focus Areas
Individual Level
Empowering people with tailored insights to optimize their health and well-being.
Community Level
Building environments and systems that support shared health and resilience.
Global Level
Driving policies and ideas that create sustainable, inclusive health systems for the world.
What makes the Five Pillars of Health unique and revolutionizing
Founder’s Note
Welcome to G.O.A.L.—a Think Tank shaped by personal transformation and a global mission. Like many, the pandemic challenged my lifestyle, but it also sparked change. I went from out of shape to embracing fitness, learning how deeply health is connected across everything we do.
My journey quickly revealed nutrition’s critical role and inspired me to dive deeper into health knowledge. Taking on the 75 Hard challenge redefined my mindset and environment for true performance.
Living in the Netherlands, the UAE, South Korea, and Japan showed me that health transcends cultures—it’s grounded in the Five Pillars of Health: Nutrition, Movement, Knowledge, Mindset, and Environment.
I founded G.O.A.L. to reimagine health and fitness—not just for individuals, but for communities and the world.
Thank you for being part of this vision.
Mika Kunne
Founder, G.O.A.L.
The Five Pillars of Health:
A Framework for Humanity
Health and fitness is the foundation of humanity. In an interconnected world, well-being extends beyond personal choices to community dynamics and global systems. To address the multidisciplinary nature of health, we propose the Five Pillars of Health—Nutrition, Movement, Knowledge, Mindset, and Environment—as a holistic framework. By leveraging first-principle thinking, systems thinking, and a forward-looking perspective, we aim to empower humanity, foster resilient communities, and inspire systemic global change.
Why the Five Pillars Matter
The Five Pillars of Health provide a strategic and actionable approach to addressing modern health challenges. Each pillar interconnects to form a comprehensive framework that supports human well-being at all levels—from the personal to the planetary. Whether through empowering individuals with knowledge, fostering environments that promote collective health, or influencing policies for global reform, these pillars offer a roadmap for transformative change.
Join Us in Redefining the Future of Health
The challenges facing global health demand bold ideas and collective action. At G.O.A.L., we are committed to creating a healthier, more sustainable world through innovation, strategy, and the power of the Five Pillars of Health. Together, we can drive the systemic changes needed to improve well-being for generations to come.
Explore our perspectives, discover our research, or partner with us to shape the future of health and fitness.